Jay-Z Establishes Himself In The Cannabis Market

    First of all if you ever doubted Sean "Jay-Z" Cater when it comes to business you must not know his pedigree.

    Last month, Jay-Z announced a new partnership with California based cannabis company Caliva. Along with the partnership announcement Jay-Z also announced his new cannabis line Monogram and debuted the Instagram and web site. Jay-Z has worked with and served as Chief Brand Strategist since July 2019 so it only make since that he taking it to the next level by dropping his own cannabis line.

    Earlier today, November 25, Subversive Capital Acquisition Corp. Announced that they have formed The Parent Company (TPCO Holding Corp..), and are in the process of acquiring Caliva and Left Coast Ventures in an effort "to redefine the industry with a mission to both consolidate the California cannabis market and create an impactful global company."

    Rihanna, Yo Gotti, Meek Mill, Subversive Capital and other new and existing share holders have put up 36.5 million in equity commitment. Jay-Z will Join The Parent Company as it's chief visionary officer.

"Although we know we can't fully redeem the injustices created by the 'war on drugs', we can help shape a brighter and inclusive future. The brands we build will pave a new path forward for a legacy rooted in equity, access, and justice. We're creating something people can trust and we're investing in our future, our people, and our communities." - Jay-Z in a statement

    The Parent Company will also team up with Roc Nation as their "Official Cannabis Partner" and will provide "special access and rights with respect to Roc Nation's roster of artists and athletes and Roc Nation will promote The Parent Company's brand portfolio and provide various services". The Parent Company are expecting the the revenue of Caliva and Left Coast to reach 334 million by 2021.

    From Roc-a-wear and Roc Nation, to TIDAL, NFL contracts, real estate, and everything in between Jay-Z has proven him self to be a Business man, not only a business , man ....see What I did there.

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