The popular street-ware brand, with 12 stores and a resale value that alway seems to be through the roof thanks to its cultish following, is being sold to VF Corp for 2.1 billion including any debt.
In 2017 founder James Jebbia sold roughly a 50% stake in the company to Carlyle Group inc. for 500 million. This gave Supreme a estimated value of 1 billion dollars. According to WSJ , Carlyle group will double its money with the sale of Supreme.
Mr. Jebbia and VF Corp. state that “Supreme will maintain its “unique culture of independence” that has made them the powerhouse they are, and according to VF Corp , the current business model of supreme will be maintained as well as the brands leadership team will continue to manage the business after the merger.
VF Corp also owns vans And north face with the acquisition of Supreme their stock shares have seen a substantial growth.
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